La Table, food and games

Logo and identity

September 2018

This project was a rebranding of a game-themed restaurant. Located in a business area, this restaurant which offers a large games library had trouble finding its identity. Gamers from all around the city and workers looking for a place to eat a snack formed their main target. We decided to design a friendly, obviously retro logo with a subtle nod to the game universe. I used the beautiful shape of a ten-faced dice, quite elegant, very well known for all boardgames aficionados. The different pictos created could be used for specific parts of the menu and event program ("food", "drinks", "chess night", etc) all altogether, form a playful identity for this restaurant.