Stone Roads

School project

June 2017

Full campaign and visual identity.

Stone Roads is a fictional travel agency about geology, created for my final year project. Stone Roads invites you to discover the richness of landscapes created by natural phenomenons around the planet. Volcanoes, deep canyons, white deserts, submarine stone fields, gold rush: the stories about geology are numerous and fascinating. I wanted to emphasize on textures, feelings of material, beauty and variety of colors and shapes. The posters are nearly abstract landscapes, inviting everyone to discover them. In a second time, I used references to the scientific graphic writing and annotations. The whole identity is composed by the stationary and logo, 9 posters, a map of the Iceland trip, a 44 pages magazine, a set of illustrated collection cards, a special edition about the gold rush, an infographic poster about volcanoes facts, two totebags.